Brand Storyteller & Social Media Manager
I'm a brand storyteller who helps companies find their digital voices. From social media management to search engine marketing, I run the gamut of digital advertising, messaging and communications. As a writer both by passion and by profession, I love to craft engaging and conversational pieces of content that are eagerly consumed by brand audiences.
With 10 years of experience in social media management, communications, digital marketing and content creation, I have a wealth of knowledge in the financial services, healthcare and higher education industries. I'm a lifelong learner who is passionate about staying up-to-date on the latest trends on social and discovering new best practices.
In addition to my professional and academic careers, I enjoy spending time with my family, reading, gardening, hiking, gaming, and Olympic weightlifting.
SKILLS IN MARKETING AND COMMUNICATIONS
MY LATEST CREATIVE AND MARKETING WORK. SEE MORE >>
2020 - Present
Adtalem Global Education
Digital Communications Manager
In my role as Manager, Digital Communications, I'm responsible for the development, creation and implementation of the thought leadership content strategy for Adtalem and its family of institutions. I also lead the amplification of thought leadership and brand content across Adtalem’s owned channels, including the website and social media. Additionally, I spearhead our employee advocacy program - leading trainings, populating the content and helping our employees activate their own brand of thought leadership.
I'm also responsible for increasing brand awareness, driving follower acquisition and reach that directly supports the company’s overarching business goals and strategies.
2018 - 2020
Diebold Nixdorf, Inc.
Social Media Manager
In my role as the Social Media Manager, I owned both paid and organic social campaigns and content on Diebold Nixdorf's global social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. I work closely with cross-functional team members to create campaigns around industry news, press releases, events, product launches, and more to help capture mindshare. I crafted the Diebold Nixdorf Brand Voice and centered content on the Consumer Journey through posting knowledgeable, actionable content and establishing our company as thought-leaders and innovators in both the retail and financial services space.
As INKtastic's Marketig Lead, I use Hootsuite, Canva, and Photoshop on a regular basis to schedule posts while working closely with our Graphic Design team. We implement marketing strategies for holidays, partner stores, and more to market, distribute, and sell our products to the best possible audience.
At eMoksha, I wrote original emails, blog posts, whitepapers, and design brochures for trade conferences dealing with big data marketing and analytics for government agencies, healthcare, ecommerce, and other industries.
The Confucius Institute
Graduate Assistant/Social Media Manager
During my time at the Confucius Institute at Cleveland State University I wrote, designed, edited, and proofread emails, brochures, flyers, social media posts for Facebook and Twitter, and other marketing content.
With Proximity, I gained experience in social media content development and management. I created original Facebook and Twitter posts for multiple companies in various industries, as well as blog posts.
WBC Group/Meyer Dist. Co.
Content Development Intern/Freelance Writer
I worked for Meyer Distributing Company (MeyerDC) for over three years, first as a content development intern charged with writing product descriptions and website content, and then as a freelance writer.