Hello,

I'm Kailey Sherrick.

Brand Storyteller and Digital Marketing Wizard

K

As a writer both by passion and by profession, I've worked for multiple companies and agencies as a copywriter and social media manager - both on-site and freelance. I've written B2B and B2C marketing content including blog posts, emails, newsletters, articles, social media content, product descriptions, landing pages, and more. I help companies find their voices and tell their story, with a focus on connecting and maintaining consumer relationships, capturing mindshare, and nurturing customers through their journey to ultimately capture market share.

Besides this, I also have editorial, teaching, and administrative experience along with multiple creative publications. In addition to my professional and academic careers, I enjoy spending time with my family, reading, gardening, hiking, and playing softball.

 

01 PROFESSIONAL

MY KNOWLEDGE IN MARKETING AND COMMUNICATIONS

WORDPRESS

70%

FACEBOOK

75%

95%

INSTAGRAM

PHOTOSHOP

85%

SPROUT SOCIAL

80%

LINKEDIN

85%

MICROSOFT OFFICE

95%

 

02  PORTFOLIO

MY LATEST CREATIVE AND MARKETING WORK. SEE MORE >

A Forest on the Freeway

When it comes to the scars of previous generations’ outdated urban planning, Akron, Ohio isn’t all that different from other metropolitan cities. We have seemingly perpetual construction, inefficient roadways, and a decommissioned urban freeway that sliced up the city in a misguided effort to save it from post-industrial decline. However, Akron’s efforts to repurpose that old infrastructure are setting it apart from the rest. In the summer of 2018, a temporary green space sprouted along the decommissioned Innerbelt Freeway. This pop-up space, cheekily dubbed the Innerbelt National Forest, was the handiwork of Hunter Franks and the League of Creative Interventionists, in collaboration with the citizens of Akron.

The Chatpattey Room

“For a long time, we were angry,” he says. “We still are sometimes. Bhutan prides itself on being the ‘happiest country in the world.’ The government pays a lot for these studies, and base development on gross national happiness, not domestic product. The saying is ‘Everyone in Bhutan is happy, even the stray dogs,’ so what did that mean for us, for the refugees? That we were less than stray dogs?”

Tent City in the Heartland

At that moment, Tent City was still, save for the solitary American flag that snapped and twirled on its crooked, makeshift flagpole. I swung my legs over the guardrail, and my feet landed on a dirt pathway, which twisted down the steep slope. The path, created over five years by weary, trampling feet, was the only way to access Tent City.

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03  Experience

2018 - Present

Diebold Nixdorf, Inc.

Social Media Manager

I create, schedule, and publish organic and paid content to Diebold Nixdorf's global social media channels, including Facebook, Twitter, LinkedIn, Instagram, and YouTube. I work closely with Creative Services and the Digital Marketing Team to create social campaigns around industry news, press releases, events, product launches, and more. 

2017-2018

INKTASTIC

Social Media Manager

As INKtastic's Social Media Manager, I use Hootsuite, Canva, and Photoshop on a regular basis to schedule posts while working closely with our Graphic Design team. We implement marketing strategies for holidays, partner stores, and more to market, distribute, and sell our products to the best possible audience.

2016-2017

EMOKSHA LLC

Freelance Writer

At eMoksha, I wrote original emails, blog posts, whitepapers, and design brochures for trade conferences dealing with big data marketing and analytics for government agencies, healthcare, ecommerce, and other industries.

2015-2017

THE CONFUCIUS INSTITUTE 

Graduate Assistant/Social Media Manager

During my time at the Confucius Institute at Cleveland State University I wrote, designed, edited, and proofread emails, brochures, flyers, social media posts for Facebook and Twitter, and other marketing content. 

2015-2016

PROXIMITY MARKETING 

Freelance Writer

With Proximity, I gained experience in social media content development and management. I created original Facebook and Twitter posts for multiple companies in various industries, as well as blog posts.

2013-2016

WBC GROUP/MEYER DIST. CO.

Content Development Intern/Freelance Writer

I worked for Meyer Distributing Company (MeyerDC) for over three years, first as a content development intern charged with writing product descriptions and website content, and then as a freelance writer.

 

© 2017 by Kailey Sherrick.